by Eric Schechter
(Following are some notes resembling what we discussed on July 23, plus what I wish I had remembered to say.)
There were around 8 of us present. Sorry, I don’t have the exact number, I forgot to take roll. Cynthia and I prepared the agenda, which we partly followed. Susan, who has had some previous work with framing, was also a major contributor in the meeting, but everyone had a few things to say. Nell was absent — she’s on her honeymoon. Congratulations, Nell! We love you!
Our reason for gathering is to improve our participation in the progressive movement. It’s a worldwide movement that is already large and getting larger; Paul Hawken’s book and video about that are very inspiring. Hawken talks about hundreds of thousands of different organizations that are developing independently of one another. That makes it obvious (if it wasn’t already) that there are many different ways to participate in the movement, and evidently TAP can’t do all of them. Nell and I have been inspired by the writings of Lakoff and Waldman (and others), and so we’re taking them as a starting point for this discussion group.
At the end of our previous meeting, the most prevalent comment (aside from “enjoyed it, I’ll be coming to the next meeting”) was “I hope we’ll be getting to action, and not just talk.” So I thought I should begin this meeting by discussing talk versus action.
What would action without talk be like? I can imagine us marching on the White House with pitchforks and torches. But if we did that without a lot more preparation, either our group would be massacred (like the protesters in Tiananmen Square in 1989), or we would overthrow the old dictators and see them replaced by new ones (as in Russia in 1917). Russia in 1917 was a poor and agrarian society, with little education and little networking, two things you need for a successful revolution. By “networking” I don’t mean electronic; I mean people communicating with one another. The American Revolutionary War was both preceded and followed by many years of people communicating in person and by letters.
We discussed other revolutions briefly. Martin Luther King was partly successful — he did reduce racism but did not eliminate it entirely. And he didn’t do it by himself — he was the movement’s greatest speaker, and we attach his name and face to the movement, but it really was a mass movement.
Talk is a type of action. We talk for a number of reasons –
- to bring people into the movement, by persuasion, by sharing enlightenment, by affecting with stories
- to continue the education of people who are already in the movement, including ourselves
- to continue developing and evolving our ideas, analyzing and synthesizing them
- to get the movement networked, organized, coordinated
- to evaluate where we stand, how we’re doing, how we need to change
So in this discussion group, we’re going to talk about
- What to say — our vision, etc.
- Who to say it to — i.e., who are our audiences
- How to say it. Lakoff and Waldman have written about some important techniques (identity, framing, etc.) that too few progressives have mastered, or even recognized the importance of. If you can master these techniques, you’ll be making a BIG contribution to the progressive movement. (However, we’re not making any specific reading assignments at this time.)
(Personally, I think I’ve seen my own communications improving, partly due to reading Lakoff and Waldman. I was interviewed by reporters at a rally on July 19, and I think I spoke far more effectively than I could have spoken a year ago.)
Our goal in these meetings is to train ourselves for communication. We may concentrate on current events; the Rockridge Institute has new essays every week analyzing recent issues. After a while perhaps we will focus on some electorally-related campaign.
Talk — in large groups or one-on-one — is all we have to change the world, so we’d better get good at it.
Our opposition already has gotten good at it. They’ve been doing that all along, but they’ve had a particularly concerted effort ever since attorney Lewis F. Powell Jr. wrote a memo about it to the U.S. Chamber of Commerce in September 1971. (He was appointed by Nixon to the Supreme Court a month later.) The memo recommended that conservatives should fund think tanks, scholarships, and the purchase of communications media, in order to generate and propagate conservative propaganda, “talking points,” framing language, etc. (Of course, the memo didn’t use exactly those words, but that was the gist of it.) And they had plenty of funding available, because it just so happens that conservative economic policy has the side effect of making the rich richer — an effect that the rich are willing to promote.
You might not realize how important communication skills are. When propaganda is done effectively, it is very subtle — you hardly notice how you are being influenced (see examples below). But it is very influential.
Linguists Sapir and Whorf, in the early 20th century, developed the idea that the world cannot be represented objectively with language. Any language contains inherent biases which influence the thought patterns of its speakers.
This idea has been explored in a number of works of fiction; perhaps the most famous is George Orwell’s novel “Nineteen Eighty-Four,” published in 1949. In that story, a totalitarian government intentionally reshapes the nation’s language to instill biases that preserve the government’s hold on power.
When I first read Orwell’s novel, decades ago, I merely saw it as an outlandish fantasy, but now I see it coming true. Every week, Karl Rove, Frank Luntz and other conservative spin doctors create new propaganda phrases, such as “tax relief” and “Islamo-fascist.” Those phrases are disseminated by Grover Norquist and other backroom leaders. Then they are repeated, over and over, by conservative pundits like Rush Limbaugh, Bill O’Reilly, Sean Hannity, etc. This is one of John Stewart’s favorite comedy routines — he shows a half dozen pundits all using the same phrase. But Stewart’s humor doesn’t disarm the framing. After you hear the phrase “war on terror” used enough times, you start to think that such a “war” actually exists, that the phrase actually makes sense. Such phrases become part of the frame of our society’s discourse, our way of thinking. And if there really is a “war on terror,” it can be used to justify the president’s power enormously — far more so than, say, a war on Afghanistan. That phrase was crafted brilliantly.
I have begun to understand this propaganda system largely thanks to George Lakoff. Lakoff is a professor of linguistics who has turned to progressive politics. His first political book, Moral Politics, was published in 1996, but it was a bit theoretical and hard for most people to read. His next political book, Don’t Think of an Elephant, in 2004, was much more accessible, and suddenly many progressives are reading Lakoff. Actually, I think Lakoff’s writing improved after that, so I would recommend some of his later works rather than the elephant book. Many of his latest articles and his latest book (Thinking Points) are available free online at the Rockridge Institute and Rockridge Nation. Lakoff is still a bit theoretical and strategic; Paul Waldman’s writing approaches some of the same topics but is more pragmatic and tactical.
If you choose the questions, you win the debate. We looked at one example described by the Rockridge Institute: To Catch a Wolf: How to Stop Conservative Frames in Their Tracks.
Wolf Blitzer often pretends to be a neutral broadcaster while framing his questions and his news using conservative frames. During the second Democratic debate on June 3, he was caught, and Barack Obama caught him. Wolf’s “question” was:
BLITZER: I want you to raise your hand if you believe English should be the official language of the United States.
Obama refused to take the bait:
OBAMA: This is the kind of question that is designed precisely to divide us. You know, you’re right. Everybody is going to learn to speak English if they live in this country. The issue is not whether or not future generations of immigrants are going to learn English. The question is: How can we come up with both a legal, sensible immigration policy? And when we get distracted by those kinds of questions, I think we do a disservice to the American people.
The last big topic in our July 23rd session was this exercise: Can you think of any discussion you’ve ever had, or lecture you’ve ever heard, that suddenly made a light bulb go on in your head? Or that didn’t? What works, what doesn’t? Why haven’t progressives been able to get their ideas across?
Here are a few answers that people came up with. Often it’s not a sudden light bulb turning on; rather, it’s a gradual tipping, after many items have been added to one side to alter the balance. For instance, the USA has gradually moved more and more toward opposing the war. One of the big factors adding to the antiwar side was the revelation of Abu Ghraib.
For me (Eric), one of the major tipping factors, perhaps a light bulb effect, was Al Gore’s movie. My background is science, not politics. Gore’s explanation of the feedback loop, with reflective ice being replaced by dark water, showed me that global warming isn’t just a slow and gradual thing — it is accelerating; a crucial balance has been overturned. I’d always found politics confusing, with all of its opinions and biases and spin (though Lakoff has begun to clear that up for me), but I’d always held science as sacrosanct, as fact, as truth. When Gore’s movie showed me that global warming was a fact, and that the White House staff was rewriting scientific reports to deny global warming, I was incensed. If they can lie about science, they can lie about anything, and I started taking another look at the other things they’d been saying.